"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." Margaret Mead
Why tell your sustainability story? 

Short answer: Consumers want to know.

Long answer:  In today’s world of every increasing eco-labels, 24-7 news cycles and constant social media chatter…consumers are overwhelmed and are not sure “who to trust.”  When it comes to purchasing decisions they want to support a company or business that is operating in a responsible manner.  Meaning that sustainability (corporate social responsibility) is now part and parcel to how a business builds and communicates it brand/reputation.

 

Benefits of Green Marketing

• Adoption of materials produced in an environmentally sustainable manner can assist business in meeting their continuous improvement goals (i.e. creation of a responsible supply chain.)

• Assist business in gaining a competitive advantage in the market place, through design/materials differentiation.

Public demonstration of the organizations commitment to the environment, through product labels and green print statements.

• Start a conservation with the public. Effective green marketing encourages consumer education regarding the environmental and social benefits or attributes of the products or services.

Not sure where to begin?  Contact Us