"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." Margaret Mead

Sustainability Talks

Need help communicating your business’ green initiatives?

Evolution Marketing’s talented staff is well versed in environmental communication, green design and all things sustainable.  The eco-conscious marketing professionals have real world experience assisting organizations to promote and sell environmentally responsible products and services.   Evolution Marketing is experienced in working with local units of government, public power utilities, not for profit environmental organizations, Universities/Colleges and State level government offices, private sector businesses, as well as organizations/farms  that work within the agricultural field.

Lisa Geason-Bauer, owner of Evolution Marketing has been invited to be a guest speaker at several Wisconsin Universities and at various association and trade groups over the years.  She has presented talks on: green marketing, environmental communication, environmentally friendly printing, local food  and how to establish accepted “green credentials.”  Below is information, abstracts, power point slides and video’s taken at different talks since 2010.



7th Annual WI Sustainable Business Council Conference (Dec. 3rd, 2014) Breakout session on Women in Sustainability.  Click to watch video of session, Lisa talks about Generation X women in sustainability.

WI Business Alliance’s Carbon 101: Why you business should care workshop (Oct. 3rd, 2014)  “Telling Your Carbon Story” by Lisa Geason-Bauer  Click here to download a copy of the power point presentation



6th Annual Wisconsin Sustainable Business Council Conference (Dec. 13th, 2013) Breakout Session on Customer Engagement  Click to view video of the talk, Q & A with the audience

Watertown Chamber –  “Lunch for Success Stories”  (May 16th from noon – 1:15pm)   “The Benefits of Creating A Local Supply Chain” by Lisa Geason-Bauer.   Click here to download  a copy of the power point presentation

Sustainability Summit  (March 6th &  & 7th, 2013)  Breakout Session – The Changing Face of A Responsible Food System: Production Agriculture, Local Food Sourcing and the Intersection of Business” 

“Overview of Responsible Food Systems, Emerging Business Opportunities & Farmers’ Markets Talk” by Lisa Geason-Bauer     Click to download a copy of the power point talk


5th Annual Wisconsin Sustainable Business Council Conference (Dec. 7th, 2012)  Breakout Session on Alternative Fuel Vehicles.   Click here to download the talk & vehicle notes.

Workforce Development Open House at Waukesha Workforce Development Center (Nov. 14th, 2012) “Sustainability 101: How to Communicate What Your Business is Doing”  Click to download Sustainability 101 Talk

Sustainable Watertown Advantage Workshop (Oct. 24th, 2012)  : The Watertown Economic Development Corporation in partnership with Spuncast, the Wisconsin Sustainable Business Council and the Department of Natural Resources hosted a series of presentations that were geared towards explaining the business case for sustainability.  Evolution Marketing was asked to present a short talk on green marketing at this workshop. Click to download Green Marketing Talk


Odyssey Day: Wisconsin Fleet Experiences  (Oct. 4th, 2012)  Click to download the Leaf Case Study

Watch the above video about electric vehicle charging in Madison and the Evolution Marketing presentation about our Green Fleet Vehicle.


Greener Oconomowoc’s Earth Day Movie Night (April 27th, 2012) : Following a showing of the movie “Fresh” Lisa Geason-Bauer & Sandy Syburg (Purple Cow Organics) hosted a discussing with the audience focusing on  local food & sustainable agricultural activities occurring in the Oconomowoc area/Wisconsin.


Jefferson County Sustainability Event  – “New Technology/Sustainable Economy & the Impact on Jobs & Job Creation in Jefferson County”  (April 25th, 2012):  Lisa Geason-Bauer gave a presentation  highlighting the green print practices utilized by Budget Print (Watertown WI) and relationship between Evolution Marketing and Budget Print discussing the importance of building a regional and sustainable supply chain.   

The UPS Store Small Business Seminar (April 19th, 2012)  “Green Marketing 101”

Click to download the Talk           Click to download the FREE Resources handout


University of Wisconsin-Madison School of Business: 

March 19th – Guest Lecturer for the “Systems Thinking and Sustainable Business” Course

March 20th – Guest Lecturer for the “Environmental Business Strategy” Course

Green Energy Summit- The New Economic Wave, Clean, Green and Blue (March 7th – 9th, 2012) Breakout session: Sustainable Businesses Standards and Practices II  “The New Sustainability Frontier: Transparency and Legitimate Forms of Green Communication” Talk by Lisa Geason-Bauer. Click to download the Talk



Lisa Geason-Bauer presented a business seminar on “The New Sustainability Frontier: Green Marketing 101”  at the 2011 Tri-Chamber Biz Expo (sponsored by: Oconomowoc, Watertown and Johnson Creek chambers of commerce) on Thursday September 22nd at Olympia Conference Center.


Join regional experts  for an interesting discussion on soy and bio-based products at the Soy Biobased Products Conference and Expo on Wednesday Sept. 7th, 2011 at the Kenosha Public Museum. Lisa Geason-Bauer gave a presentation on bio-based inks within the printing industry.  Click to download soy ink talk


Lisa Geason-Bauer (Board of Director’s member WI Sustainable Business Council)  and Tom Eggert (Executive  Director WI Sustainable Business Council) talked with Larry Meiller on Wisconsin Public Radio.  Lisa and Tom shared with Larry information about the 2010 WI Sustainable Business Report on May 26th, 2011.

Green Energy Summit – The Green Frontier: Historic Changes, Unprecedented Opportunities Milwuakee, WI March 9th – 12th, 2011.

The New Sustainability Frontier: Green Marketing & Environmental Communication case studies from the Wisconsin Business Community   Abstract by Lisa Geason-Bauer

Locally Sourced Food – A Sustainable Choice for Your Event Presentation by Heather Ryan and Lisa Geason-Bauer




3rd Annual Wisconsin Sustainable Business Council Conference (Dec. 8th, 2010)  Breakout Session: “Best Practices in Communicating Your Sustainability Message”  

University of Wisconsin La Crosse – Business Marketing to Marketing class

Green Marketing 101: How to Brand Eco-friendly Products or Services, presented on Nov.18th, 2010

Metropolitan Builders Association’s “Build Green WI Conference & Expo” on Oct. 5th, 2010.